The department which act as a mediator between marketing and production departments is called merchandising department. Main purpose of this department is to promote and sustain specific categories of commercial activities.This department Basic responsibility is directing and overseeing the product development from inquiry stage to till dispatch. Garment merchandising and marketing department is a team of merchandisers and marketers whose work together under a profit controls head. Merchandisers deal with the foreign buyers. The teams are divided according to the buyers being handled. key responsibilities of merchandiser exist in this department.
It is the promotion of goods and/or services that are available for retail sale. Merchandising includes the determination of quantities, setting prices for goods and services, creating display designs, developing marketing strategies, and establishing discounts or coupons.