Top Italian fashion brands |Famous Fashion brands in Italy
In this article, garment merchandising will explore the Top Italian fashion brands |Famous Fashion brands in Italy.
Italy is known as hub of fashion industry. Italy’s importance within the history of fashion truly cannot be
understated. You’d must have lived under a rock your entire life to not be even vaguely conversant in the broad
lineage of Italian brands, designers, fashion houses and high-end labels that have each contributed to the form of
What’s more, the story goes beyond the Italian fashion brands themselves. Even within the 21st century, Italian
manufacturing continues to be revered as a number of the best quality within the world, with countless family-owned
businesses producing garments for high-end clothing brands including Chanel, Ralph Lauren, Paul Smith, and an
extended list of others. Put simply, fashion runs in Italian blood.
That said the sheer scope of Italian fashion, combined with the mythology surrounding many of its most famous
players, has created a world that always feels impossible to understand from the skin. Perhaps you recognize the
names, but not their stories. Or even you’re conversant in iconic designs but don’t know where they slot in the
Whatever your level of data, there are probably dozens of elements to your sort of dress that lead, a technique or
another, back to the Italian fashion houses. Thereupon in mind, here’s a comprehensive guide to the essential Italian
designer brands and the way each of them made their name.
List of Famous Italian fashion brands | Fashion brands in Italy
- Palm Angels
- Giorgio Armani
- Bottega Veneta
- Loro Piana
- Nakamura’s visvim.
- Marcelo Burlon
- Sergio Tacchini
- United Standard
- Miu Miu
- Stone Island / C.P. Company
Although the emerging Italian brand continues to be in its infancy, Palm Angels is quickly turning heads. Originally a
photography project for Francesco Ragazzi (better known for his work because the stage director of Moncler), the
label takes inspiration from the skateboarders of Venice and Manhattan Beaches in LA, after which the project is
Earlier collections left lots to be desired, but the brand has developed quickly and successfully channeled stylistic
elements just like those of its contemporaries, including extended cuts, camouflage patterns, and a fearless blend of
street wear, haute couture, and contemporary style.
Part-grunge, part-catwalk, part-Dogtown — the label has laid itself out together to observe within the years ahead.
Founded in 1976 by Renzo Rosso and Adriano Goldschmied, Diesel may be a premium Italian brand that makes a
speciality of Italian-made denim. Although it’s arguably one among the foremost familiar names in fashion, verity
identity of Diesel may be a little bit of a mystery, and this can be no accident.
Over its history, the brand has built a reputation through its esoteric and absurd advertising campaigns that talk
more about philosophy and conceptual thinking than clothing. At its essence, Diesel makes menswear and women
swear with subtle stylistic twists. Classic wardrobe essentials are reinvented with an eccentric perspective and there’s
an important emphasis on individuality and self-expression.
The result’s an Italian brand that channels the famous Groucho Marx quote: “I wouldn’t want to belong to any club
that may have me as a member.” Pure anti-everything.
Surely a label that needs no introduction, the Giorgio Armani name is one that immediately conjures images of
razor-sharp black suits, slick leather goods, and therefore the tasteful extravagance that only Italian clothing brands
Armani started his fashion empire in 1975, rooting his design vision in everyday people and therefore the kind of the
streets. Such an approach has proved popular fashion fans of all demographics, and now the brand has an intensive
roster of diffusion labels, including Emporio Armani, Armani Exchange, EA7, and Armani Jeans.
Like Versace, the Armani empire remains privately owned, which is truly quite poetic; if Versace is an exercise in
Italian glamor, then Armani is an exercise in Italian class — toned-down, softly spoken, effortlessly cool, but still
making all the required statements.
Launched in 2013 by Loris Messina and Simone Rizzo, Sunnei may be a young Italian brand in every sense. The
designs are modern, the cuts are contemporary, and you’ll see the influence of street wear and street culture
throughout the brand’s collections.
Messina and Rizzo have made no secret of their desire to shake up an Italian fashion landscape dominated by
historic houses and cultural dogma, and their oversized fits and tracksuits do exactly that during a country
dominated by silks, furs, and luxury fabrics.
The aesthetic isn’t dissimilar to those of Gosha Rubchinskiy or A-COLD-WALL*, but there’s also a combination of art
and culture in every bit that might observe home among the collections of Scandinavian brands like Soul land or
Wood Wood . This isn’t Italian opulence or rustic charm, its laid-back cool done alright.
Translating roughly to “Venetian Workshop” or “Venetian Atelier,” Bottega Veneta may be a luxury Italian brand
founded in 1966 by Michele Taddei and Renzo Zengiaro, specializing in premium leather goods and accessories.
Although the label now produces entire clothing collections for both men and ladies, it’s undoubtedly best known for
its “intrecciato” leather, an intricate, hand-woven technique that cross-hatches leather or suede to form a textured
Faced with falling sales toward the top of the 20th century, the brand actually experimented with different styles
of branding, including an oversized “BV” insignia, but its distinctive intrecciato has proven to be its greatest
trademark and is now the only external indicator of the Bottega Veneta brand.
This subtle approach to luxury branding is some things that Vogue highlights as an example of “stealth wealth”:
covert consumption of luxury without necessarily being showy about it. Regardless, Bottega Veneta may be a perfect
case study in an exceedingly practice that has defined many of the world’s most successful high-end clothing brands:
finding a singular aesthetic and taking total ownership of it.
Before we go to any extent further, let’s get one thing straight: it’s pronounced “mos-KEY-no.” Founded in 1983 by
Franco Moschino, the Italian brand has been one amongst the largest influences on contemporary fashion as we all
Deviating from the typically insular and hierarchical notion of haute couture that numerous folks have in our heads,
Moschino embraced popular culture and everyday iconography in a very way that no-one had thought to try and
do before. Pop art, cultural ephemera, corporate branding, comic books, and cuddly toys were all rich sources of
inspiration for the Moschino brand.
The label was notably shouted out alongside variety of other brands by Notorious B.I.G. in “Hypnotize,” and within
the late ’90s, its all-over print jeans, flashy graphics, and massive logos became mainstays of the united kingdom
club scene (alongside the equally glamorous Gucci and Versace), cementing a weird connection between high-
fashion Italian brands and street-level culture that has granted Moschino an everlasting essence of authenticity.
In 2013, the equally quirky designer Jeremy Scott took over because the brand’s creative director, bringing his own
next-level tackle contemporary culture to a revered Italian fashion house. Love him or hate him, it’s just about a
match made in heaven.
I know what you’re thinking: Moncler is French, right? this is often true: the brand’s name is an abbreviation of
village near Grenoble, Monestier-de-Clermont, and it’s difficult to consider Moncler without imagining well-heeled
French families skiing within the Alps.
However, Moncler was bought come in 2003 by Remo Ruffini, and it had been Ruffini who really pushed Moncler
from high-end outdoor brand to an iconic symbol of the good outdoors.
As such, you can’t really discuss revered French master of the quilted jacket, Moncler, without also talking about the
distinctly Italian flare that brought Moncler to collaborations with Thom Browne, OFF-WHITE, Pharrell Williams,
and Friends With You.
t’s one thing to master a specific style or aesthetic, it’s another to master a textile itself. Like Scotland’s Harrison
tweed, John Smedley’s Sea Island cotton, or Horween’s tanned leathers, Loro Piana is that the absolute authority on
the very finest wools, most famously merino wool and cashmere.
The brand produces an intensive range of its own designs, and they’re even as you’d expect: classic, unfettered,
timeless clothing. However, the Italian textile house also supplies its fabrics to several other brands. within the street
wear world, Supreme has made regular use of Loro Piana wool in its more premium releases, while Noah has used
the brand’s luxurious, humanely collected baby camel wool to supply the last word baller garment: a $600 Loro
Piana hooded sweatshirt.
The Loro Piana logo may be a seal of quality in itself — there’s simply no such thing as a poor-quality Loro Piana
The origin of Fendi are often traced back to 1925. Husband and wife Edoardo and Adele Fendi founded the label as a
fur and leather goods shop in Rome. Although you would possibly be most at home with Fendi’s distinctive double-F
monogram, it’s revered collectively of the worldwide authorities on fur and renowned for its pioneering add the
In the ’40s, the following generation of the Fendi family — five sisters Paola, Anna, Franca, Carla, and Alda — took
over and commenced injecting a brand new, youthful perspective. within the ’60s, Karl Lagerfeld joined the label and
pushed reinvention and experimentation, redefining furs that had fallen out of favor with the brand’s wealthy
clientele and bringing a recent perspective to the historic brand.
By the ’90s, a growing network of members of the family began to place strain on the label, and therefore the brand
was sold to LVMH. Sadly, Lagerfeld died early in 2019, but the brand continues to hold its classic identity of Italian
style, empowered by decades of information.
For dads buying a replacement pair of hiking boots, this Italian brand provides reassurance that the shoes are up to
the task ahead. For style aficionados, it’s a reassurance that a hefty tag is a minimum of partly justified.
Prada, like many others, has its roots in luxury leather luggage goods. Founded in 1913 by Mario Prada, the house
quickly experienced meteoric success, and in 1919 was confirmed as a politician supplier to the Italian royal
household. This was signified by the long-lasting knotted rope that frames the label’s logo.
Prada entered a brand new phase throughout the ’70s when Mario Prada’s granddaughter Miuccia inherited the
label, injecting new energy and a contemporary perspective into the brand (as is commonly the case with historic
houses). Over the following four decades, Prada cemented its brand as a logo of timeless, effortless chic, embodied by
understated branding and minimalist designs.
One of the label’s signature motifs is its use of Saffiano leather, a textured leather printed with a cross-hatch
pattern that’s both hard-wearing and visually appealing. As for clothing designs, Prada has shown an eccentric flair
in recent years, creating collections that ooze with color, patterns, and flashy designs. However, this eccentricity is
usually tempered by a specific class that keeps everything so as.
Marcelo Burlon is certainly one amongst the leading names within the new generation of Italian clothing brands,
with bold, geometric graphics and slimline contemporary cuts, as demonstrated in his collaborations with celebrities
Pusha-T and LeBron James.
Although the Italian brand only produces T-shirts, sweats, and accessories, Burlon has established a particular
aesthetic that comes with animals, camouflage, and Patagonian symbols into striking graphic designs.
It may well be argued that Burlon’s success during a country known for its historic factories and age-old production
techniques highlights fashion’s evolution over the past 20 years. It’s a world not controlled by some dozen families,
opening up instead to anyone with a novel perspective and fresh ideas.
Another classic Italian brand that fell by the wayside, Sergio Tacchini has credible, authentic roots. Started within
the late ’60s by the lawn tennis player of the identical name, the label was an attempt to shake up tennis’ boring
dress codes with exciting colors and new materials. because the brand’s distinctively high-fashion logo suggests, the
brand brought slightly of sophistication and luxury to sportswear.
During the heyday of European football’s casuals culture within the ’80s, the Italian brand was highly coveted.
because the story goes, football fans who traveled to Europe to support their teams were deemed a cut above the
house supporters. once they traveled to Italian cities for a match, they’d shoplift their favorite Italian sportswear
from shop owners who were completely unprepared for gangs of 30+ football hooligans fired up for a game.
They say any publicity is nice publicity, and if people are risking arrest in a very foreign country just to possess your
clothes, you need to be doing something right. In 2007, the brand declared bankruptcy and was sold to a city
businessman. Perhaps the brand’s more modern collaboration with Gosha Rubchinskiy will open it up to a
replacement generation of consumers, reinvigorating the classic casuals style that made Sergio Tacchini an emblem
of Italian sportswear.
United Standard was founded in 2015, producing menswear with strong graphics and highly technical materials.
Differing from its competitors, United Standard’s website seems like something straight from the ’90s, with
purposely misplaced graphics and pictures that make the web page seem like a Geocities website. Adding to the lo-fi
vibe, despite the brand being available at some select online retailers, United Standard’s web store is simply an
authenticated eBay store.
The Italian brand’s SS18 collection was loaded with technical details and practical sportswear, with some tops
sporting QR code prints on the front and motorsport-inspired details on the sleeves. United Standard founder
Giorgio Di Salvo may be a car lover and has even directed a brief movie, The Malware, to represent the brand’s mood
and inspirations — cars, mystery, and futurism.
If Valentino is ostentatious and Dolce & Gabbana is glamorous, then the house of Versace can only be described
— within the best way possible — as brash and audacious. Founded in 1978 by fashion designer, the Italian brand
encapsulates everything we’ve come to imagine about luxury. this can be a brand that appears expensive, feels
expensive, and is — you guessed it! — expensive. Versace is understood for its bright colors, bold patterns, and
vibrant graphics. Even the utilization of Medusa within the brand’s logo draws on the Greek mythological character
and her ability to completely consume whoever checked out her.
After Gianni Versace’s murder in 1997, Donatella Versace took over because the label’s creative director and has
come to embody everything about the brand along with her own larger-than-life style. The brand has continued to
thrive in recent years, and, because of its ethos of wealth and hedonism, has become one amongst the
foremost mentioned luxury clothing brands in rap lyrics, Migos or otherwise.
It’s also worth noting that Versace is one amongst only a few high-end brands that is still majority-owned by its
founding family. Fashion has always been filled with drama, but the House of Versace truly may be a dynasty.
Marni, founded in 1994 by Consuelo Castiglioni, may be a worthy mention despite its relative youth, given its
comparatively rapid rise to success.
The brand started off using the family’s fur business as an avenue to experiment with fur and textiles, but now
creates full collections, including ready-to-wear, luggage, jewelry, and accessories. Most noteworthy are the brand’s
footwear designs, which blend timeless shoe styles with a novel flair.
Few luxury clothing brands have created a sneaker as compelling because the aptly named Marni’s Sneaker (even if it
does borrow pretty heavily from a specific adidas EQT silhouette). However, absolutely the king needs to be the
kilted derby shoes, which, looking on how they’re styled, can form a part of any look, from classic to cute.
Far from a fashion label, Vibram (pronounced “Vee-bram”) may be a manufacturer of rubber. More specifically,
highly durable rubber to be used in high-intensity performance footwear like mountaineering and work boots.
Vitale Bramani founded his company in 1935 after the deaths of six friends out climbing, and he’s credited as
creating the primary rubber “lug” sole, and there’s a specific level of gravitas that comes with being the very
first. Very similar to Loro Piana with wool, a Vibram logo on your sole may be a mark of quality. The brand is
frequently utilized by variety of high-end brands, most notably, Hiroki
The master of Italian knitwear, Missoni may be a truly iconic Italian brand that possesses a really particular
aesthetic. Long story short, Missoni is that the proud master of the zigzag and its vibrant, multicoloured scarves are a
real wardrobe essential for any fan of classic style.
The Italian brand is thought for its intricate, beautiful knits that flow across the complete visible spectrum and yet
somehow still look extremely tasteful. The brand was founded in 1953 as a privately held corporation and remains
so to the present day.
Versace might know the way to knock you to the ground with color and glamor, but Missoni uses those self-
same ingredients to create truly visually arresting pieces. If you’re the sort of person to run through a store rubbing
each fabric between your fingers and thumb, examining each weave, avoid wandering into the Missoni section — you
would possibly never leave.
Founded in 1993 by Miuccia Prada as an offshoot of Prada, Miu Miu (pronounced “mew-mew”) takes its name from
Miuccia’s family nickname and is undoubtedly the youthful, exuberant yin to Prada’s timeless, storied yang.
Best known for its ready-to-wear and handbag collections, Miu Miu is rarely wanting color and energy, and has an
eccentric disregard for the foundations, as is commonly seen in Japanese fashion. The Italian brand disregards
minimal branding and softly spoken lines, embracing chains, sequins, fur, gold, splashes of color, and anything
bound to turn heads.
That Miuccia Prada can move effortlessly between two polarized styles is nothing wanting incredible, and she or he
isn’t any small a part of what makes both of those Italian designer brands so iconic.
What to mention about Valentino Garavani? A one-man fashion powerhouse, the designer studied fashion from an
early age, eventually pursuing a proper education in Paris. In 1960, he returned to Rome to open his own fashion
house and channeled the grandiose, opulent nature of the Parisian fashion houses into his own distinctly Italian
Valentino made his name with the distinct shade of red he used for many of his dresses, to the purpose it became
referred to as “Valentino Red.” within the 50 years that followed, Valentino built an empire, establishing the
Valentino brand as a red carpet staple with countless celebrity fans.If Italian designer brands have a reputation for being ostentatious, it’s due to Valentino Garavani.
Founded in 1921 by Guccio Gucci, the label is one amongst the oldest Italian clothing brands going. Gucci founded
his luggage label after being inspired by the luxurious lifestyles of individuals he met while working within the Paris
and London hotel trade. Combining this aesthetic with the skilled local craftsmanship of Tuscany, the corporate
quickly became popular the Italian gentry and international shoppers who would visit his bottega.
Gucci also proved popular the equestrian community, which inspired the label’s distinctive metal “horse bit” logo.
within the decades that followed, the brand’s blend of quintessential luxury and Italian flare made it a mainstay of
Hollywood fashion. In 1994, Tom Ford took over as creative director, injecting his own fearless approach into the
In recent years, with Alessandro Michele at the brand’s creative helm, Gucci has reinvigorated its identity even
further, embracing its popularity among younger consumers and celebrating an eccentricity rarely seen from a high-
fashion institution. With its iconic green and red stripes, G monogram and kooky air, there’s just something about
Gucci that offers everything slightly more class.
Founded in Milan in 2007 by Daniel Becker man, RETROSUPERFUTURE’s colorful acetate sunglasses became
increasingly popular over the years. Originally specializing in classic and clean silhouettes, RETROSUPERFUTURE
started including more colorful and cutting-edge shapes over time. Silhouettes like the Flat Top, Ciccio, América, and
more feminine models the Lucia and Drew became staples of every collection.
“All the businesses that were within the market were developing boring eye wear,” says Beckerman. “I kept observing
all the experimental independent clothing brands and wondered why nobody had yet dared to develop a unusual,
bold line of eye wear. I wanted to style sunglasses that each one my friends would like to wear: fresh, hip, and classy,
without necessarily compromising the standard.”
Since its inception, RETROSUPERFUTURE’s mission has been to supply high-quality eye wear with recognizable,
distinctive designs at a reasonable price. And judging by the choice on the brand’s website, RETROSUPERFUTURE
has been acing it.
The brand was acquired fully by its South Korean subsidiary in 2007, yet FILA is one among the oldest (and largest)
Italian sportswear brands, with a fashionable history to travel with it. For its first few decades, the brand made
mountaineering equipment. However, within the ’70s it ventured into the globe of tennis and quickly found comfort
in what would come to be referred to as the sportswear industry. Although the brand might need fallen out of favour
with the street wear crowd, FILA’s name within the late ’80s and early ’90s was synonymous with wealth.
Capitalizing on its Italian roots and a then-untapped well of potential in “luxury sportswear,” FILA was arguably one
among the primary companies to bring high-fashion prices to street-level fashion, and this formula made it a
preferred choice among rappers, dealers, and every one the opposite usual suspects.
Its subsequent journey from upper echelons to affordable alternative may be a fascinating one, and grey warnett’s
article on the topic may be a must-read for street wear historians.
Stone Island / C.P. Company
When many people think about Italian high-end brands, we imagine luxurious silks, wool, leathers, and furs —
quintessential Italian opulence. It’s precisely this association that creates Massimo Osti’s two clothing labels such
Surely one among the foremost under-celebrated figures in contemporary menswear design, Osti’s creative process
is actually unparalleled, and his approach to fabric has been described as less tailoring than “creating a recipe.”
Unique textile blends, pioneering experimentation in production, and truly left-field thinking has seen Stone Island
and C.P. Company produce a number of the foremost fascinating clothing ever seen, including jackets that change
color in line with the temperature, “self-healing” fabrics, and cotton fabric bonded to chrome steel.
C.P. Company was launched in 1978 and was followed by Stone Island in 1982.
Both pushed the envelope in terms of form, fashion, and functionality. Again, the era’s football casuals were keen
on Stone Island’s stunning, immaculately designed, hyper-technical gear, which kept them warm on the terraces and
dry on the walk back to the railroad terminal.
Recent years have seen Stone Island expand into the US and claim its hard-earned street wear kudos through
collaborations with Supreme and Nike, and Stone Island and C.P. Company’s significance in terms of
groundbreaking fashion design can not be overstated.
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